Digital Marketing
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Defining Social Influence Marketing
A discussion of any subject needs to begin with a definition, and so here’s the one for social influence marketing:…
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The Social Business Ecosystem
Social Profiles At the center of the Social Web and the shared activities that define it are the online personas…
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Social Media and Customer Engagement
Arrange a meeting with your CIO or IT leadership to review the social capabilities of your current intranet or similar…
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Social Technology and Business Decisions
Create a Social Business Part I of this book started with the engagement processes and the ways in which interaction…
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Social Analytics Metrics and Measurement
Social Analytics The previous chapters have provided a basis for understanding how social media and Web 2.0 technologies are reshaping…
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Marketing via Niche Networks and Online Influencers
Throughout this book, I discuss social influence marketing on the major social platforms: what you can do on the paid…
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The Humble Beginnings of Social Marketing
We all enjoy life through a series of defining experiences with friends and loved ones in our social circles: people…
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Social Media Tools Every Business Needs
In this final chapter, we’re going to discuss tools every business should consider looking into for their social media marketing…
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Accounting for the Influencers
In Chapter 1, I briefly introduce the social influencers and how they affect purchasing decisions. In this chapter, I discuss…
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EngageLab: Easiest Way to Integrate Push Notifications into Your App
The main mission of EngageLab is to make it easier for mobile app developers to create and manage push notifications,…
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