In this final chapter, we’re going to discuss tools every business should consider looking into for their social media marketing efforts. These tools will help you keep track of customers’ demographics, make life easier when sharing posts or videos, and streamline your social media experience.
If you have a blog or a website you’re hooking your social media account to, then it’s likely that Google Analytics is already available to you. If it’s not installed, then you should immediately install it on your site or blog. This program was launched in November. It’s completely free for you to use, and it’s much better than a measly visitor counter. Google Analytics allows you to see how many visitors you had that was organic (not repeat), where they are from, how long they were on your site, and what specific pages they were viewing.
Keep Your Target Audience in Mind
The very first rule of social media etiquette is emphasizing the importance of being an interesting conversation partner. Social media channels ought to distribute valuable information that people can share with others, and it should be obtained from a variety of sources.
You want to be mindful of what type of content is most engaging for your audience, and what type of content shouldn’t be posted. Keep in mind the type of social media account you’d like to follow if it wasn’t yours. Deliver the content you talk about in your profile description, and do it at the right times to avoid spamming followers.
Do Not Employ Automatic Messaging
If you’re someone who’s been on social media before as an individual rather than as a business, then you’ve most likely received one of these types of messages: Thanks for following me, now check out my blog/website/podcast.” There aren’t many people who are interested in a pre-drafted call to action like this.
A few years ago, an individual named Alex Howard, a TechRepublic columnist, tried out an experiment on his social media channels. He sent out pre-drafted messages to about 500 accounts and then asked for people’s opinions on what he’d done. While few of them responded positively, most said they treated his message, along with other messages that were similar from other people, as being spam.
His experiment demonstrated that while social media automation comes in handy at certain times, you want to avoid it when you’re directly interacting with an audience.
This means you should cut back on the automated Twitter comments, private messages on Facebook, and Instagram comments. Rather than attracting new customers to your business, most of these messages will cause the opposite to happen and cost you your current followers. Auto messaging your followers on Twitter can also lead to your brand being labeled as spam and suspended
Spammed outreach can also lead to some severe consequences, such as your social media accounts being locked for a few days. This is an incredibly frustrating experience for many marketers as it keeps them from being productive.
LinkedIn is yet another platform that is leveraged by many businesses to generate leads etc. Though LinkedIn generally feels less intrusive than a direct email, spamming should still be avoided if possible. You might want to check this out to know how you can grow your network marketing business without spamming. To avoid spamming, the marketers should know exactly what qualifies as such; one example of this is sending follow-up messages over and over again. Prospects should be treated kindly—just like how relationships are built in real life.
Respond to Comments Quickly
Communication on a social network is designed to be a two-way street where you get real-time responses to messages, and social media is most effective when it’s used this way. Appoint someone to be responsible for looking over social media platforms and monitoring for interactions, and making sure they interact with those interactions back. If you get a high volume of interaction on a daily basis, it helps establish an evaluation system to see which ones should be responded to immediately, and which ones are able to wait for a bit.