Social Media
-
Make Twitter integrated with other marketing efforts
Like other social media platforms, Twitter is a lot more effective when it’s integrated with other marketing activities. For example,…
Read More » -
The Social Business Ecosystem
Social Profiles At the center of the Social Web and the shared activities that define it are the online personas…
Read More » -
Social Technology and Business Decisions
Create a Social Business Part I of this book started with the engagement processes and the ways in which interaction…
Read More » -
Social Analytics Metrics and Measurement
Social Analytics The previous chapters have provided a basis for understanding how social media and Web 2.0 technologies are reshaping…
Read More » -
Marketing via Niche Networks and Online Influencers
Throughout this book, I discuss social influence marketing on the major social platforms: what you can do on the paid…
Read More » -
EngageLab’s Push Notification Platform: Change the Way You Market to Mobile Users
As a mobile marketer, you’re always looking for the next big thing that will help you get more people to…
Read More » -
The Case Against the Low Fat Diet
One problem with low-fat diet advocates is that although they allow some polyunsaturated oils for salad dressings, sauces, and Copyright…
Read More » -
Is There Any Benefit to Buying Instagram Likes?
Buying Instagram likes has its advantages and disadvantages. First, it can hurt your influence. People often wonder why there are…
Read More » -
How Instagram Isn’t Just for Budding Photographers
Instagram is a great tool to use, but you have to know how to use it. Most businesses like to…
Read More » -
What is Influencer Marketing? An Ultimate Guide
Use Twitter search or tools such as Topsy to figure out where like-minded prospects, influencers, and customers are by searching…
Read More »