Like other social media platforms, Twitter is a lot more effective when it’s integrated with other marketing activities. For example, if you run a promotion or contest on Twitter, allow your email subscribers to know about it because they are another customer base who have already let you know they want to receive messages from you. When you occasionally tweet out a link to your mailing list, you can connect your Twitter base with your email list.
Use Twitter Analytics
Just as you should use Facebook’s built-in analytics, you should be using their native analytics to get a grasp on what’s working and what’s not with your audience. In the analytics dashboard, you can tell what your best days to tweet are, the type of content that is favorited, and the demographics of the followers your brand is attracting. You can then replicate what’s working and reevaluate what’s not.
Twitter Marketing Plan
Twitter is a bit different from other social media platforms, so we’re going to go over a quick plan before you begin building your audience.
Identify Target Audiences on Twitter
Before you build an audience, you need to know what your target audience is. There are so many ways to figure this out. You can build Twitter lists for every segment of your audience to keep track of specific demographics that like certain types of content. Here’s how you can build targeted lists
Search for keywords in their bios use tools such as Followerwonk or SocialBro to search for users with keywords in their bios. You can search by location, too
Look at hashtags use trade-related hashtags and look through streams to figure out who’s viewing them. Brainstorming sessions will help you find the best hashtags for marketing goals.
Engage and follow use Twitter tools such as Tweetdeck and Hootsuite to import Twitter lists into columns. This makes it easier to follow lists and build relationships with those in the list.
Determine Best Times to Tweet
Not everyone is going to be on Twitter twenty-four hours a day, seven days a week. You have to figure out when most of your followers are online, and that’s when you should tweet. Some things you ought to consider are where you’re located, and whether your followers are on during the day or night.
Enter keywords enter the relevant keywords for your business and check out what’s being mentioned. There might be many different articles, discussions, announcements, and more that are happening right in front of you. These are going to show you what’s popular, what your target audience desires, and what influencers are talking about.
Follow the network followers are tweeting about the industry you’re in, and they can give you some great ideas. For example, if you see that people are asking a lot of questions about a specific strategy, you could write tutorials about it.