The number one most popular platform that numerous businesses choose to begin marketing on is Facebook and for a good reason. Facebook has over one billion active members on their site. That’s a huge audience for your brand, but it means you have to be careful about where you spend your money advertising, and you have to have a very clear idea of the demographic for your brand. Knowing who will be interested in your product on Facebook could boost your sales phenomenally.
In this chapter, we’re going to go over the most important features and tips for marketing on Facebook. You don’t have to use all of these tips, but focusing on a few key tips and features can significantly boost your sales and your brand’s reach.
Tips for Marketing on Facebook
As a business tool, Facebook is dominating the popularity contest as a key element of most marketing strategies for businesses. However, due to the longevity of Facebook posts, you might find you’re struggling to come up with new content all the time and fresh ideas for your company or your brand’s page.
While it’s tempting to write up a bit of content, find some cute images, or post nonstop, approaching it with some strategy is going to improve your odds of engaging in valuable conversations with customers and your audience. The following tips are going to help you increase engagement in your marketing efforts.
While it depends on your target audience, content, and goals, the timing of your posts is something you need to consider seriously. Look at your targeted audience, note their personalities, and the time your posts accordingly. For example, if you’re targeting busy mothers who stay at home, the best time to reach them is most likely going to be different from reaching a single bachelor.
One good way to figure out what times work best is through some trial and error, but there is another way to start out with a bit more accuracy. Studies have already been conducted to determine when different types of audiences are online, but a good beginning point is to start posting on Thursdays and Fridays because these are the most active days on Facebook. Engagement rates begin to drop by 3.5% below the average from Monday to Wednesday. In addition, one in the afternoon is the best time to post to get a share, and three is the best time to post to get a click.
One of the benefits of hosting Facebook contests is crowdsourcing customer and audience feedback to boost your Facebook engagement. Crowdsourcing is a kind of social listening, which is imperative to social media strategies. Everyone’s favorite topic of conversation is themselves, so by turning to your Facebook fans to get opinions and ideas on something is an excellent way to increase engagement.
While there is some debate about this practice, boosting a company’s Facebook post is still a good way to improve your reach and engagement potential with your audience. When you identify your target audience, you can hone in on those who you want to reach through boosting your posts. Boosted posts are posts that are paid for that appear higher up on an audience’s news feed.